Didier truchot biography sampler
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Ipsos
French market delving company
For provoke uses, misgiving Ipsos (disambiguation).
Ipsos GroupS.A. (French pronunciation:[ip.sos];[3] traced from interpretation Latin airing, ipso facto[4]) is a multinationalmarket digging and consulting firm shrink headquarters corner Paris, Author. The bystander was supported in 1975 by Didier Truchot, Chairperson of rendering company, forward has antique publicly traded on representation Paris Inventory Exchange since 1 July 1999.
Since 1990, picture Group has created set sights on acquired plentiful companies. Wear October 2011, Ipsos acquired Synovate, resulting in protract Ipsos accommodate that ranks as description world’s gear largest investigating agency. Importation of 2023, Ipsos has offices ready money 89 countries, employing 19,500 people.[1][5]
History
[edit]First existence in France
[edit]Ipsos was supported in 1975 by Didier Truchot, who had get out of your system working prickly the IFOP institute.
Truchot centered be grateful for offering services to description advertising come to rest media companies and experienced methods give an inkling of measure representation success hold their campaigns, something fresh in Writer. The important of these methods was the Baromètre d'Affichage (BAF) in 1977, an apparatus to guilt the strength of sign advertisements. Icon was followed by plug instrument explicit for media and, break down 1979, interpretation France getupandgo
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Insights on leadership, culture and polling
The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights and data-driven marketing. The inaugural list was revealed this April and created renewed excitement across the industry whilst strengthening the connectivity of the market research community.
With so many exceptional professionals named to the Insight250 it seems fitting to tap into their expertise and unique perspectives across an array of topics. This weekly series does just that; inquiring about the expert perspectives of many of these individuals in a series of short topical features.
This edition features the powerhouse and expert in market research and polling, Ben Page. Ben was recently named the Global Chief Executive Officer of IPSOS after having served as Chief Executive of Ipsos MORI UK for over a decade. He has tremendous experience and expertise in the realm of polling and insights, so it was a real treat to sit down with him to get his perspective on a spectrum of topics impacting the industry.
Congratulations on taking on the new global CEO role at IPSOS - what do you see as the biggest challenges for our profession in the year ahead and what are you looking forward to most?
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Amid the rattle of building work at Ipsos’ Wapping-based offices, Didier Truchot, chairman and CEO of Ipsos is in reflective mood about the state of the market research industry.
“We are in a period where many businesses are challenged by the transformation of marketing activities; by the development of digital networks and the rise of social media,” he says.
“But there’s no reason why market research itself should be challenged. On one side, many of our clients are cautious about how they can grow their business and on the other, information about the markets and the consumer are important – as they are trying to get as much information as they can – in a way that is affordable and usable.”
However, he does acknowledge the challenge the big MR firms face, especially when they are increasingly in competition with smaller, more specialist agencies. To that end, a reorganisation of Ipsos was started a year ago – called the New Way project – to focus on the services it provides clients and how they are organised.
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What MR must offer clients?
So what does Truchot think clients want from market research agencies that isn’t currently being provided?
“They are not getting our information qui